When people put up their Houses for Sale, they make sure that they go to all lengths to ensure that their houses are seen in the best light. If you haven’t received an offer after staging your house and publicizing it in social media sites, you might want to have another look at your listing. While choosing your words can be the key to promoting your house, being careless about your description can also send the wrong message to your potential buyers. Have a look at these words and phrases and see if your house’s listing contains any of them.
“Finest” or “most incredible” home. Although the owner is using these terms just to lure people, it would be easy for buyers to assume that the owner is just saying these because it’s their house. Another thing is that it would be difficult for the seller to see that buyers who do come to see the house will not feel the same way, and may even become disappointed.
“Best price for a large house”. You can’t fool anyone if you try to sell a 4-bedroom home for a too-good-to-be-true price tag. Maybe you are just trying to make a quick sale by putting a price on your home that is below its market value, but all people will think is that there must be something wrong with the property if you’re trying to sell it at a loss.
“Newly refurbished by owner”. If you are not a very good craftsman, buyers might only worry that the refurbishing was done poorly, instead of marveling at your effort. If you really want to highlight this feature of the home, make sure that the refurbishing was done with the proper permits, and that they were done flawlessly.
“The way it is”. Selling a house exactly the way it is and telling people so will raise doubts as to the physical condition of the property. Even if it’s OK to be honest about the trouble spots the house may have, hearing the phrase “the way it is” leads people to think of the worst case scenario.
(Picture here). Exactly. People might think you are trying to hide something about your house if you have only one picture of it in your listing, or none at all. Plus, using just the words “crown molding” or “lovely patio” to describe the features of the house wouldn’t have the same effect that having accompanying pictures would.
Promoting your house to attract buyers is fine; just be sure that you don’t oversell it. If you can get people to have a look at your house, you might have a hard time explaining why your listing described a property that was different from what they are looking at at that moment.
